Sequoia Bespoke
I've been doing some more work on Sequoia Bespoke. You can find the website here http://www.sequoiabespoke.co.uk/
I'm working on their SEO at the moment. All terribly boring to most people, but somehow it appeals to me. I like the challenge of trying to get a company onto page 1 of Google. This should help - Blogs and other social media such as Facebook and Twitter are one of the best ways of increasing a company's visibility. And in case you're wondering why my own company doesn't show up on page 1 of Google and Yahoo... well, I'm not actively promoting it at the moment. And I reckon it will be a much bigger challenge getting a website design website on page 1 as you would expect website design companies to be very hot on doing just that - therefore the competition is potentially much tougher. We'll see when I'm ready for that challenge.
The first step in optimising a company's visibility is to decide exactly what keywords you think a potential client/customer will type into their search engine.
Sequoia Bespoke make high quality custom made furniture for the home, including bedrooms, kitchens, bathrooms, media units and bookcases, so all of those are potential keywords; add in the location - in this case St Albans, Harpenden and North London, and a few other key terms that people might use, such as 'cabinet maker' or 'hand made furniture' and you've got quite a list to be going on with.
